What Does Subaru Mean?

Have you ever wondered what does Subaru mean or pondered the meaning of the Subaru logo? You might be surprised by the answer! The Subaru meaning actually draws inspiration from the night skies. “Subaru” is roughly the equivalent of “Pleiades”, a star cluster that’s been around for 100 million years. Pleiades contains the “six sister” stars that make up the constellation, Taurus. Similarly, the original Subaru brand was formed from several companies within the FujiHeavy Industries group. And as a nod to the collective nature of the group, “Subaru” can also mean “united”!

Subaru Logo Meaning

Now you know about the Subaru meaning, but what about the Subaru logo meaning? The meaning of the Subaru logo dates back fifty years ago. Like the Subaru meaning, the meaning of the Subaru logo goes back to the Pleiades star formation. The logo showcases six stars against a blue-shaded backdrop, representing the original investors in the company. This logo has remained widely unchanged over decades of manufacturing, and it continues to adorn new Subaru models all over Kalkaska and Bellaire!

Subaru Present & Future

What does Subaru mean today? Subaru remains an innovator in the segment, bringing fresh new designs and technology to the Suttons Bay roads. The brand’s signature proprietary technology includes:

• Subaru Symmetrical AWD: Standard on many new models, this feature provides a rock-solid grip through any terrain.
• Subaru X-MODE: Complementing Symmetrical AWD, X-MODE generates even greater power at lower gear ratios.
• Subaru EyeSight®: A state-of-the-art safety system, Subaru EyeSight® uses monitors and sensors to keep you and your passengers protected on the go.

Plus, Subaru is committed to community. Look no further than the Subaru Love Promise program or Military Incentive Program to see how Subaru is dedicated to its customers – and even their furry friends!

Explore the Subaru Logo Meaning with Serra Subaru of Traverse City

We’ve gone through the roots of the Subaru meaning, so why not explore the future of the brand with Serra Subaru of Traverse City? Take a look at our current inventory and visit Traverse City to take a test drive! Contact us to learn more about the Subaru lineup, and get one step closer to your dream car. You can even take advantage of our Subaru Love-Encore program to get a one-on-one appointment with a Subaru Star Delivery Specialist.