Why Genuine Subaru Accessories

A Subaru technician under a Subaru vehicle with title  "Designed for a precise form, fit and function."

Exact fit. Superior Performance. Built to last.

Genuine Subaru Accessories are designed for much more than style and personalization. They offer a level of safety and security that typical aftermarket accessories can’t offer. Genuine Subaru Accessories are precision-engineered and specifically designed for your Subaru, and they are manufactured to the same rigorous standards as the rest of your Subaru to help ensure durability throughout the life of the vehicle.

Extensively tested.

A dedicated team of Subaru accessories engineers design Genuine Subaru Accessories to help ensure quality, reliability and value for the road ahead. Extensive testing procedures help ensure all engineering specifications and performance targets are met in addition to all government standards.

  • Environmental testing
  • Strength testing
  • Vibration resistance
  • Chemical resistance
  • Certified lab trials
  • Computer simulations
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Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 6:00 PM
  • Sat10:00 AM - 3:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat - SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat - SunClosed

One size does not fit all.

Genuine Subaru Accessories are designed and engineered using original Computer-Aided Design (CAD) data for each and every Subaru model, which means they can perform better, fit better and last longer than typical aftermarket additions.

Equip your Subaru, wherever the road may lead you.

From the everyday family adventure or a journey on rough terrain, to navigating city streets or exploring the great outdoors, Genuine Subaru Accessories personalize your Subaru for any expedition.

Trusted installation.

Subaru Certified Technicians receive comprehensive training on every Genuine Subaru accessory and system in a Subaru vehicle to help ensure seamless integration every time. Our technicians install Genuine Subaru Accessories with the same care and precision that goes into the manufacturing of our Subaru vehicles.

Give us a call, or stop by and talk to one of our associates.

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Tire Price Match Guarantee

Tire Price Match Guarantee

Provide us with a better eligible* price at the time of purchase and we'll match it.

Eligible Tire Brands: BFGoodrich, Bridgestone, Continental, Dunlop, Firestone, General, Goodyear, Hankook, Kelly, Michelin, Pirelli, and Uniroyal.

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Tire Price Match Guarantee

$0

30-Day Price Match Guarantee on Tires
Be Confident You’re Getting a Great Deal!

Can't beat our tire prices, not with our 30-Day Price Match Guarantee on all tires we stock and carry!

expires: 08/14/2026
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Recall

Come get your recall completed today by our Subaru Factory Trained Teams

Receive a Free Multi-Point Inspection. And if additional services are needed, take advantage of this special wild card offer.
$10 off service of $100-$200
$20 off service of $201-$300
$30 off service of $301-$400
$40 off service of $401-$500
$50 off service of $501 or more

expires: 08/14/2026
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Rotate 4 Tires and Brake Inspection

$29.99

• Inspect brake pads, shoes, rotors/drums, calipers & wheel cylinders
• Check condition of ABS sensors & wires (as applicable)
• Add brake fluid (as needed)
• Check & adjust parking brake
• Rotate tires, inspect for tire wear & set tire pressure
• Road test

expires: 08/14/2026
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Genuine Subaru Accessories Discount

Speak to your Service Consultant for our Special Pricing

Personalize your Subaru and save on all Genuine Subaru Accessories.

All-Weather maps, Mud Flaps, Pet Items, Luggage Carriers, Bike Carriers, Cargo Carriers, Ski Carriers and MORE!!!

expires: 08/14/2026
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$159.95 All-Wheel Alignment

Comes with Every 4-Tire Purchase

Get an All-Wheel Alignment for ONLY $159.95 w/4 tire purchase of any tire we stock or carry! Reg Price $199.99

Free 24-Month Road Hazard Protection ... and it comes with Every Tire Purchase

expires: 08/14/2026
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Scheduled Maintenance Due on your Subaru!

BOTH, Oil Change Service and Tire Rotation for ONLY $101.99!

BOTH, Oil Change Service and Tire Rotation for ONLY $101.99!

Your Subaru is due for this important minor service. We will perform the services as described in your Subaru Warranty and Maintenance booklet or per Dealer recommendation.

expires: 08/14/2026
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Detailing5

FULL VEHICLE DETAIL

$349.99*

COMPLETE DETAIL IN & OUT WITH INTERIOR SHAMPOO

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Diagnostics1

FREE MULTIPOINT INSPECTION WITH EVERY SERVICE VISIT

FREE

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Find what you're looking for with ease. Download any of the Genuine Subaru Accessories Brochures below to view all the accessories available for your Subaru model.

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1747 S. Garfield Ave, Traverse City, MI, 49686

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Serra Subaru of Traverse City 44.735640, -85.594390.