We're Transforming the Car Buying Process

New Arrivals We Think You'll Love

  • 2019 Subaru Outback 3.6R Limited SUV

    2019 Subaru Outback 3.6R…

    • $36,431
    View Details
  • 2019 Subaru Legacy 2.5i Sedan

    2019 Subaru Legacy 2.5i

    • $22,782
    View Details
  • 2019 Subaru Legacy 2.5i Sport Sedan

    2019 Subaru Legacy 2.5i S…

    • $28,861
    View Details
  • 2019 Subaru Ascent Limited 8-Passenger SUV

    2019 Subaru Ascent Limite…

    • $40,970
    View Details
  • 2019 Subaru Ascent Premium 7-Passenger SUV

    2019 Subaru Ascent Premiu…

    • $35,420
    View Details
2019 Subaru Ascent
2019 Subaru Ascent SUV
2019 Subaru WRX
2019 Subaru WRX Sedan
2019 Subaru Outback
2019 Subaru Outback SUV

Welcome to Serra Subaru of Traverse City

Serra Subaru of Traverse City Invites You to Become a Subaru Savant, Serving the communities of Traverse City, Kalkaska, Kingsley, Manton, Northern Michigan and Rapid City, MI

If you're in the market for a new 2018-2019 Subaru in Traverse City, MI, then you've made the right choice coming to Serra Subaru of Traverse City! The All-New 2019 3-row Subaru Ascent has arrived, stop by for a Test Drive today! With a plethora of Subaru Forester, Outback, Legacy, Crosstrek, and Impreza models in stock, you'll have plenty to consider before making a purchase. Find something you like? Jump behind the wheel for a spin and get a taste of that Subaru excitement that will get you hooked!

Serra Subaru of Traverse City will stick with you through the life of your new Subaru. And, as you'll learn, Subaru vehicles are built to last!  From choosing the perfect Subaru Sedan, SUV, or Wagon to taking care of it through scheduled maintenance, we have you covered! Visit us from the Kalkaska, Kingsley, Manton and Rapid City, MI, areas and we'll be happy to tell you more.

If you're looking for something that's tried and true, we have plenty of used cars and SUVs at our Traverse City, MI, lot as well. Our high-quality lineup has been put to the test with out thorough inspection process that holds every used vehicle on our lot to the highest standards.

Serra Subaru of Traverse City Offers Finance Solutions Tailored to Our Customers

Finding your ideal vehicle is the first half of the car buying equation. The second half is securing a car loan or Subaru lease from the Traverse City, MI, area that fits your budget. Our team at Serra Subaru of Traverse City is trained to provide thorough information on your options, and they do so by sitting down with you, one-on-one. We'll learn more about the kind of payment you're comfortable with and address any other questions or concerns on your mind.

Fantastic customer service doesn't end when the sale does; our dealership also staffs a fantastic, onsite auto service and repair center. Their goal: make sure every mile you spend behind the wheel is one that's free of worry. They do so by firmly knowing your specific Subaru Forrester, Outback, Legacy, Crosstrek, or Impreza inside and out, by only using high-quality Subaru parts in our Traverse City shop and by making sure you're aware of the reasons behind every service being performed on your car.

Now that you know everything Serra Subaru of Traverse City has to offer, chances are you'll want to actually see it for yourself. If so, visit us in Traverse City, MI to see why our drivers keep coming back! Our team will be more than happy to show you around, set up a test drive, talk finance, order parts, or schedule your next service appointment.

* Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license. Not responsible for typographical errors.

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