Stress-Free Car-Shopping

Here at Serra Subaru of Traverse City, it is our mission to be the automotive home of drivers in the Traverse City, MI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Subaru models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Traverse City.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Subaru specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Serra Subaru is also by your side whenever you need any car service and repair work done in Traverse City. What's more, our auto parts team would be happy to get you whatever you need to keep your Subaru vehicle on the road for many miles to come.Visit your local Traverse City Subaru dealer near Rapid City, Kalkaska, Manton MI, and beyond to have all of your automotive needs cared for!

Get in Touch

  • Contact Our Sales Department: 231-486-0887
  • Monday8-30AM-7PM
  • Tuesday8-30AM-7PM
  • Wednesday8-30AM-7PM
  • Thursday8-30AM-7PM
  • Friday8-30AM-6PM
  • Saturday10:00AM-3:00PM
  • SundayClosed
  1. Serra Subaru of Traverse City

    1747 S. Garfield Ave
    Traverse City, MI 49686

    • Sales: 231-486-0887
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Serra Subaru of Traverse City, MI Near Kalkaska, Kingsley, Manton, Northern Michigan and Rapid City, MI

If you're in the market for a new 2021-2022 Subaru in Traverse City, MI, then you've made the right choice coming to Serra Subaru of Traverse City! The New 2021 3-row Subaru Ascent has arrived, stop by for a Test Drive today! With a plethora of Subaru Forester, Outback, Legacy, Crosstrek, and Impreza models in stock, you'll have plenty to consider before making a purchase. Find something you like? Jump behind the wheel for a spin and get a taste of that Subaru excitement that will get you hooked!

Serra Subaru of Traverse City will stick with you through the life of your new Subaru. And, as you'll learn, Subaru vehicles are built to last!  From choosing the perfect Subaru Sedan, SUV, or Wagon to taking care of it through scheduled maintenance, we have you covered! Visit us from the Kalkaska, Kingsley, Manton and Rapid City, MI, areas and we'll be happy to tell you more.

If you're looking for something that's tried and true, we have plenty of used cars and SUVs at our Traverse City, MI, lot as well. Our high-quality lineup has been put to the test with out thorough inspection process that holds every used vehicle on our lot to the highest standards.

Serra Subaru of Traverse City, Mi Offers Finance Solutions Tailored to Our Customers

Finding your ideal vehicle is the first half of the car buying equation. The second half is securing a car loan or Subaru lease from the Traverse City, MI, area that fits your budget. Our team at Serra Subaru of Traverse City is trained to provide thorough information on your options, and they do so by sitting down with you, one-on-one. We'll learn more about the kind of payment you're comfortable with and address any other questions or concerns on your mind.

Fantastic customer service doesn't end when the sale does; our dealership also staffs a fantastic, onsite auto service and repair center. Their goal: make sure every mile you spend behind the wheel is one that's free of worry. They do so by firmly knowing your specific Subaru Forrester, Outback, Legacy, Crosstrek, or Impreza inside and out, by only using high-quality Subaru parts in our Traverse City shop and by making sure you're aware of the reasons behind every service being performed on your car.

Now that you know everything Serra Subaru of Traverse City has to offer, chances are you'll want to actually see it for yourself. If so, visit us in Traverse City, MI to see why our drivers keep coming back! Our team will be more than happy to show you around, set up a test drive, talk finance, order parts, or schedule your next service appointment.