Special Offers

Save big with limited-time Subaru deals and incentives.

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Certified Pre-Owned vehicles

97% of Subaru vehicles sold in the last 10 years are still on the road today. View our available Certified Pre-Owned Vehicles.

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Why Choose Serra Subaru of Traverse City Dealership?

We strive for excellence from the showroom to the service center and beyond.

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Subaru Love Promise

We're committed to making the world a better place.

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Welcome to Serra Subaru of Traverse City

Stress-Free Car-Shopping

Here at Serra Subaru of Traverse City, it is our mission to be the automotive home of drivers in the Traverse City, MI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Subaru models, you have your pick of our showroom. Our local dealership keeps a great stock of used vehicles in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Traverse City.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Subaru specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Serra Subaru of Traverse City is also by your side whenever you need any car service and repair work done in Traverse City. What's more, our auto parts team would be happy to get you whatever you need to keep your Subaru vehicle on the road for many miles to come.Visit your local Traverse City Subaru dealer near Rapid City, Kalkaska, Manton MI, and beyond to have all of your automotive needs cared for!

Serra Subaru of Traverse City: Your Local Subaru Auto Dealership

Looking for a new Subaru in Traverse City? Turn to Serra Subaru of Traverse City, one of the top local Subaru auto dealerships in the area! With a plethora of Subaru Forester, Outback, Legacy, Crosstrek, and Impreza models in stock, you'll have plenty to consider before making a purchase. Find something you like? Jump behind the wheel for a spin and get a taste of that Subaru excitement that will get you hooked!

If you're looking for something that's tried and true, we have plenty of used cars and SUVs at our Subaru dealership as well. Our high-quality lineup has been put to the test with our thorough inspection process that holds every used vehicle on our lot to the highest standards. Visit us from the Williamsburg, Garfield Township, and Interlochen areas or contact us and we'll be happy to tell you more!

Rely on Serra Subaru of Traverse City for All Things Subaru

Finding your ideal vehicle is the first half of the car buying equation. The second half is securing a car loan or Subaru lease from the Traverse City, MI, area that fits your budget. Our finance team at Serra Subaru of Traverse City is eager to provide thorough information on your options, and they do so by sitting down with you, one-on-one. We'll learn more about the kind of payment you're comfortable with and address any other questions or concerns on your mind.

Fantastic customer service doesn't end when the sale does; Serra Subaru of Traverse City will stick with you through the life of your new Subaru. And, as you'll learn, Subaru vehicles are built to last! From choosing the perfect Subaru Sedan, SUV, or Wagon to taking care of it through scheduled maintenance, our auto service and repair center has you covered!

As a Subaru dealer, our goal is to make sure every mile you spend behind the wheel is one that's free of worry. Our service experts do so by firmly knowing your specific Subaru model inside and out, only using high-quality Subaru parts, and ensuring you're aware of the reasons behind every service being performed on your car.

Get in Touch With Us Today!

Now that you know everything this Subaru dealership has to offer, chances are you'll want to actually see it for yourself. If so, visit us in Traverse City, MI to see why our drivers keep coming back! Our team will be more than happy to show you around, set up a test drive, talk finance, order parts, or schedule your next service appointment.


Get Directions

1747 S. Garfield Ave, Traverse City, MI, 49686
Serra Subaru of Traverse City 44.735640, -85.594390.