The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Serra Subaru of Traverse City dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

AC PAW, Cherryland Humane Society, H.A.N.D.D.S. To The Rescue
Grand Traverse Regional Land Conservancy
Traverse City Area Public Schools, Grand Traverse Area Catholic Schools, The Children's House
Father Fred Foundation, Meals on Wheels, Women's Resource Center, Reining Liberty Ranch
Grand Traverse Pavilions, Cowell Family Cancer Center
 Subaru Love Promise Heart

Love Promise Stories from Serra Subaru of Traverse City

Subaru and Serra Subaru of Traverse City believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Child and Family Services of Northwest Michigan  –  Mike M

Please see the video link on the right that Child and Family Services of Northwest Michigan produced in appreciation of being the recipient for last seasons Share The Love Promotion donation.

Spreading Christmas Joy  –  Douglas D

At 82 years old, Gloria lives in the home she and her husband purchased together almost 40 years ago. After her husband passed away last year, her children were concerned. They had moved out of the area; the closest one living five hours away. Where Gloria used to enjoy cooking from scratch for her family, she now finds it difficult navigating her kitchen with a walker. She tires easily and her arthritis adds an extra insult to her efforts. Was it time for her to move into an assisted living facility? The family calculated the expense while Gloria added in a sprinkle of anxiety and a dash of depression. She wasn’t ready to leave her home. She just needed help receiving nutritious, daily meals. Enter the Meals on Wheels program at Benzie Senior Resources. The answer came in a blue and white 2018 Subaru named Subie-Doo. Now, Gloria receives hot meals, Monday through Friday delivered to her door by Subie-Doo and her volunteer drivers. Gloria’s children know these trusted volunteers will be sure to check in on their mom and report any concerns. And every Christmas season, Subie-Doo and her volunteers venture out into the community to share the love and spread the word about Meals on Wheels. How? By collecting enough donated items to fill 200 Christmas Gift Bags delivered to homebound seniors in Benzie County. This year, Subie-Doo outdid herself! She filled up with donated food and supplies so fast at the local Shop-n-Save grocery store that the volunteers had to make several trips to collect all the donated items! At her own Share the Love Event at Serra Subaru in Traverse City, Subie-Doo donned balloons and stood proudly outside the dealership all day while countless folks stopped by to say hello, check out what this Share the Love stuff was all about and donate more items for the gift bags.

Serra and Subaru Love Pets  –  Megan O

Serra Subaru of Traverse City partnered with the Subaru of America and Cherryland Humane Society for Subaru Loves Pets month! On October 26th, Serra Subaru of Traverse City hosted an Adopt-a-Thon at the dealership to place dogs in need with a forever home and is also hosting a pet-supply drive throught the month of October. October is Subaru Loves Pets month, and it’s part of the Subaru Love Promise.

Cowell Family Cancer Center  –  Kathy L

Serra Subaru. Mike McFarlan. October 24, 2019 Dear Mike, Over the last few years, on behalf of Serra Subaru’s ‘LOVES TO CARE’ program and collaboration with the Leukemia & Lymphoma Society, the Cowell Family Cancer Center has been the recipient of about 50 beautiful blankets each year provided through the ‘LOVES TO CARE” program. Cowell Family Cancer Center then distributes these blankets to new and returning cancer patients who bravely walk through our doors every day. Through eager expressions of gratitude, or quiet repose, we recognize in our patients the comfort and appreciation of a blanket’s soft touch draped around shoulders, resting across a lap or cleverly folded as a pillow in a waiting room. Families often share in the delight of these gifts, gathered for a picnic or snuggled together at a sports event. These blankets serve as touching reminders to our patients they are remembered and cared for as they navigate through their treatment journey. In addition, the inspirational notes included with the blanket are heartfelt. Our healthcare team here at CFCC graciously gives thanks to Serra Subaru’s and the Leukemia & Lymphoma Society’s generous community giving and support that combines with our purpose of improving lives for the patients we serve every day. Kind Regards, Kathy LaRaia, MS Executive Director, Oncology Services Munson Healthcare

Serra Subaru Loves Learning  –  Megan O

As part of the Subaru Loves Learning Program and Serra Cares Initiative, aimed at supporting and enriching the local community through charitable donations and special events, Serra Executive Managers Jerry Zezulka and Jim Tuohy along with General Sales Manager Mike McFarlan will presented 150 books selected by the American Association for the Advancement of Science to Central Grade School 5th Grade Teacher Heather VanStratt. This donation is made possible by Subaru of America.

Raising Awareness for Benzie Senior Resources  –  Douglas D

Benzie Senior Resources (BSR) is a private, non-profit 401 (c) 3 that provide services, resources and creative, innovative leadership to make Benzie County a livable, age-friendly community that promotes senior dignity and independence. No matter their age or situation, we have professional, reliable services to help keep Benzie seniors living independently – with dignity – in their own homes.The annual Walk-A-Thon, BSR’s major fundraiser, is a morning of friendship, caring and giving to support Benzie seniors. A combination of businesses, teams and individuals work together to help BSR raise funds allowing them to continue providing all services without waiting lists. In order to raise awareness, two of our outstanding volunteers, Lynn and Judy took our awarded Subie-Doo down to the Frankfort Family Fare Store and helped to sell paper shoes for HOURS and promoting our upcoming Walk-a-Thon fundraiser on August 4th! Lynn, Judy & Subie-Doo raised just under $400 that day selling paper shoes. Every dollar raised helps Benzie Senior Resources provide exceptional services, resources and trusted care to support Benzie seniors. The Benzie Community recognizes the Meals on Wheels Subaru for its sole purpose of delivering meals to those seniors in need of a hot and nutritious meal and the response from our community friends is phenomenal. A special thank you to Subaru of America, Meals on Wheels America and Frankfort's Family Fare for allowing Judy, Lynn and Subie-Doo to hang out at their store!

Serra Subaru Delivers Blankets  –  Jo B

On July 13th, Serra Subaru of Traverse City, Michigan, donated 80 warming blankets for patients to use at Cowell Family Cancer Center. Graciously receiving these blankets on behalf of Cowell Family Cancer Center was Kathy LaRaia. Blankets warm patients who are undergoing chemotherapy treatment, providing them with a cozy experience during a difficult time. Thanks to Cowell Family Cancer Center, Subaru and LLS, we are making connections that count!

Meals on Wheels Subaru versus April Snowstorms  –  Douglas D

The Grand Traverse Region was hammered with a snowstorm that lasted the entire weekend of April 14, 2018 with record snow amounts. The Benzie Senior Resources Meals on Wheels Program relied on our awarded Subaru Outback named Subie-Doo to get meals delivered to clients that rely on Meals on Wheels for their nutritional needs. Volunteers Jill and Richard made their deliveries without any problems navigating the secondary roads and driveways. Bert was delighted to see the volunteers were able to get his meal delivered to him. The Subaru Outback with its all-wheel drive is a blessing on the backroads of Benzie County.

Help Subbie-Doo bring Christmas Cheer!  –  Douglas D

Each year we ask the community of Benzie County to help us fill Christmas Bags to bring Holiday Cheer. For last several years, the community of Benzie County has participated in our Holiday Christmas Bag Program. Each bag is filled with a variety of items, such as: calendars, lip balm, crossword/word search puzzles, Kleenex, socks, lotion, food treats and toilet paper. This is our way of reminding them that they are not forgotten. For many, family is no longer local and many friends have passed on. Age and lack of financial resources keep them constrained to their homes during the holidays. New this year to help reach our goal of stuffing 200 bags, we partnered with a local grocery store, Shop-n-Save in Benzonia. We encouraged customers to take a list of items and purchase those items to stuff Subbie-Doo (Winning Name of “Name the Subaru Contest.”) The only space available was the driver seat! The whole vehicle was stuff with many of the requested items. We then used the Subbie-Doo to help deliver the Holiday Christmas Bags. In total 200 bags were delivered to homebound seniors in Benzie County. We received many Thank You’s, smiles and an occasional emotional tear for the gifts. “Some of the written comments that we received: “Dear Friends, thank you for the many gifts in the bag. It was fun getting them and so useful. God Bless You!”“Thank you for the great bag of goodies. It was so nice and greatly appreciated.”“Thank you so much for all of the gifts. Your all the greatest.” The picture attached is the Outback loaded up the Christmas Gift Bags to be delivered to clients.

Serra Cares 5K & Camp Quality  –  - -

Thank you, Serra and the Traverse City community for supporting us in letting kids with cancer be kids again!

Thank you Serra of Traverse City and Subaru!!  –  -

We were chosen to be a part of Subaru Loves the Earth. With the support of Serra Subaru of Traverse City we have all we need to support native species of plants and animals at our school. Thanks for coming out and seeing what we are up to on our campus. We look forward to you returning later this year to see how everything is blooming!

Sharing the Love - what Serra Subaru is all about!  –  Juliette S

From late November through early January, Serra Subaru of Traverse City participated in Subaru’s national Share The Love Event. For Each new Subaru sold. The customer could select from 4 national charities and our Women’s Resource Center – to receive a $250 from Subaru. Serra’s success was enormous and we received a gift of nearly $22,000 from the event! Go hug a new Subie owner for us! That’s a lot of new cars out on the road. We are thrilled with the results of our partnership with the fine folks at Subaru and their many, generous customers. MANY THANKS to Jerry Zezulka, Mike McFarlan and Kristin Hooper of Serra Subaru – and their talented sales team!

Serra Subaru - Share The Love  –  Father F

Thank you again Serra Subaru for your generosity; we are so grateful you selected Father Fred to be the recipient of your “Share the Love” event. It is a wonderful concept and how amazing for Subaru to empower you to select an organization from your community to “receive the love.” Thank you for "sharing the love" with Father Fred, with our community!

Serra Cares About Camp Quality  –  - -

Serra Cares about Camp Quality! Thank you to Serra and the Traverse City community for helping raise funds at the 1st Annual Serra Cares 5k held back in May. Thank you Serra and the many sponsors you rallied to support "letting kids be kids again"!

Serra Subaru of Traverse City Loves Pets  –  HANDDS T

Serra Subaru of Traverse City hosted HANDDS to the Rescue during their Subaru Loves Pets Adopt-A-Thon. They are also collected a Subaru full of pet supply donations to help out our rescue. Thank you Serra!!

Ms Stremlow's Kindergarten Classroom Donations  –  Jackie S

Holy cow are we excited! We had visitors from Serra Subaru bring us the donations they collected for our classroom! We had five boxes full of awesome stuff for reading, writing, art and more! Thank you so much Serra Subaru!!!

Serra Subaru Loves to Care  –  Munson F

Serra Subaru of Traverse City, Michigan loves to care! They showed their caring spirit by recently delivering 50 beautiful blankets to the Cowell Family Cancer Center. These blankets have since been gifted to patients of all ages at the Cancer Center. These blankets not only provided warmth and comfort, but also contained messages of hope and inspiration to those battling cancer. This truly is a wonderful community partnership for a great cause.