The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Serra Subaru of Traverse City dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

AC PAW, Cherryland Humane Society, H.A.N.D.D.S. To The Rescue

Grand Traverse Regional Land Conservancy

Traverse City Area Public Schools, Grand Traverse Area Catholic Schools, The Children's House

Father Fred Foundation, Meals on Wheels, Women's Resource Center, Reining Liberty Ranch

Grand Traverse Pavilions, Cowell Family Cancer Center

Did Serra Subaru of Traverse City go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Serra Subaru of Traverse City

Subaru and Serra Subaru of Traverse City believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Serra Subaru of Traverse City Shares the Love - Eric S

Serra Subaru of Traverse City will present a donation in the amount of $28,000 to the Grand Traverse Area Veterans Coalition, the retailer’s selected hometown charity, for the 14th annual Subaru Share the Love® Event. Through this event, Serra Subaru of TraverseCity in conjunction with Subaru of America, Inc.* donated up to $300 per new Subaru sold to the Grand Traverse Area Veteran’s Coalition or any of four national charities that purchasers of new Subaru vehicles designated between November 18, 2021 and January 3, 2022. Serra Subaru of Traverse City has participated on an annual basis in the SubaruShare the Love Event.

Grand Traverse Area Veterans Coalition
Serra Subaru of Traverse City Shares the Love

Subaru Loves Pets - Cherryland Humane Society - Rachel T

For this year’s Subaru Loves Pets event, we would like to feature our senior Jack Russel mix Sonata. Sonata came to us through a large hoarding situation in which over 30 dogs were found in this home living in terrible condition. We took in 23 dogs from this case, and Sonata was the eldest dog in the bunch, aging at about 13 years old. When Sonata first came to us, she was standoff-ish, and not really interested in humans. She had large mammary tumors, and wasn’t spayed. We cared for her for several months, until we decided to place her into foster care to get her out of the shelter environment. In this foster home she really blossomed! Even though she is 13 with arthritis, she was relentless in trying to get her 4-year-old foster brother, a dog named Luke, to play. During the Month of October, we found a permanent adoptive home for Sonata! We are so appreciative of Subaru for partnering with us through the month of October to help dogs, like Sonata, find homes. Sonata was also able to be spayed, and we removed her mammary masses to give her the best quality of life. Her adoptive mom sent us this testimony about her new girl: “Sonata has brought immeasurable joy to our home since her arrival a few months ago. She loves to race around in her new yard, and greets visitors with lots of friendly tail wagging and smiling. She has a great appetite, and loves treats, which she grumbles for in a really cute way. We are so grateful to the Cherryland Humane Society for giving her a chance, and such wonderful care.” Throughout the month of October, we had 31 adoptions! That is one animal for every day in October this year. We are so thankful and appreciative of Subaru, and our local dealer for making this possible for all of the animals at Cherryland Humane Society.

Cherryland Humane Society
Subaru Loves Pets - Cherryland Humane Society

Serra Subaru of Traverse City Loves Learning - Eric S

Subaru and its retailers are partnering with to give teachers at Traverse Heights Elementary School the funding and resources necessary to support students here in Traverse City. This year alone, Subaru will benefit more than 111,000 students nationwide and Serra Subaru of Traverse City is proud to do our part to help classrooms in our area.

Traverse Heights Elementary
Serra Subaru of Traverse City Loves Learning

Serra Subaru Loves Pets - Eric S

Serra Subaru of Traverse City & Cherryland Humane Society Loves Pets! Join us on Saturday, October 23, 2021 from 11:00 am – 2:00 pm at the Serra Subaru Showroom to find your forever friend at our Adopt-A-Thon. We are also filling a Subaru Outback with pet supply donations for the Cherryland Humane Society all month long. We are accepting donations in our Subaru Showroom. For a donation wish list, visit Visit for more details. We are located at 1747 S. Garfield Ave. #SubaruRetailersLovePets #SubaruLovesPets #Subaru #SerraSubaruofTraverseCity #SerraTraverseCity #CherrylandHumanSociety #MakeADogsDay

Cherryland Humane Society
Serra Subaru Loves Pets

Serra Subaru Traverse City Loves Pets - Eric S

In an effort to support animal welfare in the community and help hardest-to-adopt shelter animals find loving homes, Serra Subaru of Traverse City supported Cherryland Humane Society by hosting an adopt-a-thon on October 24, 2020 at the Serra Subaru showroom as part of Subaru Loves Pets. Along with the adoption event, for the month of October, Serra Subaru welcomed pet donations to fill a Subaru Outback for Cherryland Humane Society. With the success of our communications plan and community outreach, we had 22 successful pet adoptions with an additional $100 per adoption to Cherryland Humane Society.

Cherryland Humane Society
Serra Subaru Traverse City Loves Pets

Child and Family Services of Northwest Michigan - Mike M

Please see the video link on the right that Child and Family Services of Northwest Michigan produced in appreciation of being the recipient for last seasons Share The Love Promotion donation.

Child and Family Services of Northwest Michigan

Spreading Christmas Joy - Douglas D

At 82 years old, Gloria lives in the home she and her husband purchased together almost 40 years ago. After her husband passed away last year, her children were concerned. They had moved out of the area; the closest one living five hours away. Where Gloria used to enjoy cooking from scratch for her family, she now finds it difficult navigating her kitchen with a walker. She tires easily and her arthritis adds an extra insult to her efforts. Was it time for her to move into an assisted living facility? The family calculated the expense while Gloria added in a sprinkle of anxiety and a dash of depression. She wasn’t ready to leave her home. She just needed help receiving nutritious, daily meals. Enter the Meals on Wheels program at Benzie Senior Resources. The answer came in a blue and white 2018 Subaru named Subie-Doo. Now, Gloria receives hot meals, Monday through Friday delivered to her door by Subie-Doo and her volunteer drivers. Gloria’s children know these trusted volunteers will be sure to check in on their mom and report any concerns. And every Christmas season, Subie-Doo and her volunteers venture out into the community to share the love and spread the word about Meals on Wheels. How? By collecting enough donated items to fill 200 Christmas Gift Bags delivered to homebound seniors in Benzie County. This year, Subie-Doo outdid herself! She filled up with donated food and supplies so fast at the local Shop-n-Save grocery store that the volunteers had to make several trips to collect all the donated items! At her own Share the Love Event at Serra Subaru in Traverse City, Subie-Doo donned balloons and stood proudly outside the dealership all day while countless folks stopped by to say hello, check out what this Share the Love stuff was all about and donate more items for the gift bags.

Benzie Senior Resources
Spreading Christmas Joy

Serra and Subaru Love Pets - Megan O

Serra Subaru of Traverse City partnered with the Subaru of America and Cherryland Humane Society for Subaru Loves Pets month! On October 26th, Serra Subaru of Traverse City hosted an Adopt-a-Thon at the dealership to place dogs in need with a forever home and is also hosting a pet-supply drive throught the month of October. October is Subaru Loves Pets month, and it’s part of the Subaru Love Promise.

Cherryland Humane Society
Serra and Subaru Love Pets

Cowell Family Cancer Center - Kathy L

Serra Subaru. Mike McFarlan. October 24, 2019 Dear Mike, Over the last few years, on behalf of Serra Subaru’s ‘LOVES TO CARE’ program and collaboration with the Leukemia & Lymphoma Society, the Cowell Family Cancer Center has been the recipient of about 50 beautiful blankets each year provided through the ‘LOVES TO CARE” program. Cowell Family Cancer Center then distributes these blankets to new and returning cancer patients who bravely walk through our doors every day. Through eager expressions of gratitude, or quiet repose, we recognize in our patients the comfort and appreciation of a blanket’s soft touch draped around shoulders, resting across a lap or cleverly folded as a pillow in a waiting room. Families often share in the delight of these gifts, gathered for a picnic or snuggled together at a sports event. These blankets serve as touching reminders to our patients they are remembered and cared for as they navigate through their treatment journey. In addition, the inspirational notes included with the blanket are heartfelt. Our healthcare team here at CFCC graciously gives thanks to Serra Subaru’s and the Leukemia & Lymphoma Society’s generous community giving and support that combines with our purpose of improving lives for the patients we serve every day. Kind Regards, Kathy LaRaia, MS Executive Director, Oncology Services Munson Healthcare

Cowell Family Cancer Center
Cowell Family Cancer Center

Serra Subaru Loves Learning - Megan O

As part of the Subaru Loves Learning Program and Serra Cares Initiative, aimed at supporting and enriching the local community through charitable donations and special events, Serra Executive Managers Jerry Zezulka and Jim Tuohy along with General Sales Manager Mike McFarlan will presented 150 books selected by the American Association for the Advancement of Science to Central Grade School 5th Grade Teacher Heather VanStratt. This donation is made possible by Subaru of America.

Central Grade School
Serra Subaru Loves Learning