What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Serra Subaru of Traverse City dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

AC PAW, Cherryland Humane Society, H.A.N.D.D.S. To The Rescue
Grand Traverse Regional Land Conservancy
Traverse City Area Public Schools, Grand Traverse Area Catholic Schools, The Children's House
Father Fred Foundation, Meals on Wheels, Women's Resource Center, Reining Liberty Ranch
Grand Traverse Pavilions, Cowell Family Cancer Center

Subaru Love Promise Heart

Love Promise Stories from Serra Subaru of Traverse City

Serra Cares 5K & Camp Quality  –  - -

Serra Cares 5K & Camp Quality

Thank you, Serra and the Traverse City community for supporting us in letting kids with cancer be kids again!

Thank you Serra of Traverse City and Subaru!!  –  -

Thank you Serra of Traverse City and Subaru!!

We were chosen to be a part of Subaru Loves the Earth. With the support of Serra Subaru of Traverse City we have all we need to support native species of plants and animals at our school. Thanks for coming out and seeing what we are up to on our campus. We look forward to you returning later this year to see how everything is blooming!

Sharing the Love - what Serra Subaru is all about!  –  Juliette S

Sharing the Love - what Serra Subaru is all about!

From late November through early January, Serra Subaru of Traverse City participated in Subaru’s national Share The Love Event. For Each new Subaru sold. The customer could select from 4 national charities and our Women’s Resource Center – to receive a $250 from Subaru. Serra’s success was enormous and we received a gift of nearly $22,000 from the event! Go hug a new Subie owner for us! That’s a lot of new cars out on the road. We are thrilled with the results of our partnership with the fine folks at Subaru and their many, generous customers. MANY THANKS to Jerry Zezulka, Mike McFarlan and Kristin Hooper of Serra Subaru – and their talented sales team!

Serra Subaru - Share The Love  –  Father F

Serra Subaru - Share The Love

Thank you again Serra Subaru for your generosity; we are so grateful you selected Father Fred to be the recipient of your “Share the Love” event. It is a wonderful concept and how amazing for Subaru to empower you to select an organization from your community to “receive the love.” Thank you for "sharing the love" with Father Fred, with our community!

Serra Cares About Camp Quality  –  - -

Serra Cares About Camp Quality

Serra Cares about Camp Quality! Thank you to Serra and the Traverse City community for helping raise funds at the 1st Annual Serra Cares 5k held back in May. Thank you Serra and the many sponsors you rallied to support "letting kids be kids again"!

Serra Subaru of Traverse City Loves Pets  –  HANDDS T

Serra Subaru of Traverse City Loves Pets

Serra Subaru of Traverse City hosted HANDDS to the Rescue during their Subaru Loves Pets Adopt-A-Thon. They are also collected a Subaru full of pet supply donations to help out our rescue. Thank you Serra!!

Ms Stremlow's Kindergarten Classroom Donations  –  Jackie S

Ms Stremlow's Kindergarten Classroom Donations

Holy cow are we excited! We had visitors from Serra Subaru bring us the donations they collected for our classroom! We had five boxes full of awesome stuff for reading, writing, art and more! Thank you so much Serra Subaru!!!

Serra Subaru Loves to Care  –  Munson F

Serra Subaru Loves to Care

Serra Subaru of Traverse City, Michigan loves to care! They showed their caring spirit by recently delivering 50 beautiful blankets to the Cowell Family Cancer Center. These blankets have since been gifted to patients of all ages at the Cancer Center. These blankets not only provided warmth and comfort, but also contained messages of hope and inspiration to those battling cancer. This truly is a wonderful community partnership for a great cause.