We know that finding the perfect Subaru starts with the way you live. As your Subaru dealer near Rapid City, Michigan, Serra Subaru of Traverse City helps you discover a Subaru that fits your adventures, whether that’s weekend trips around Torch Lake, hauling gear for hiking in the Manistee National Forest, or handling snowy roads during northern Michigan winters. Your next Subaru should feel like it was made for your life, not the other way around.
Our team is proud to have earned the Subaru Love Promise HEART Award, which recognizes our customer service and community commitment.
From the rugged Outback Wilderness designed for exploration to the spacious Ascent built for families, our lineup offers Subaru models for every lifestyle. The Crosstrek combines versatility with fuel efficiency for daily drives along M-72, while the Forester carries fishing rods and a cooler out to Lake Skegemog. The Ascent provides extra room for friends, pets, and gear, with seating for up to eight.
Every Crosstrek, Forester, and Outback comes with EyeSight® Driver Assist Technology to help keep you and your passengers secure on every journey. Standard raised roof rails on the Outback carry kayaks, bikes, and skis. We can also help you find the trim level with the features you want.
We also carry pre-owned Subaru vehicles ready for many more miles around Rapid City. Each Subaru Certified Pre-Owned vehicle passes a 152-point inspection and comes with factory-backed 7-year/100,000-mile powertrain coverage, 24/7 roadside assistance, and a CARFAX® Vehicle History Report.
Financing a Subaru near Rapid City is designed to be simple and transparent. Our finance team works with trusted lenders and guides you through every step, from loan and lease options to Subaru incentives, so you leave confident in your choice.
These tools and programs help you plan your purchase:
Teachers and staff at PreK-12 schools can also ask about the Subaru VIP Educator Program.
Subaru owners in northern Michigan need vehicles that are ready for anything. Our service center provides routine maintenance, repairs, and genuine Subaru parts, all handled by Factory Trained Teams that include Subaru Master Technicians.
For pet owners, Subaru pet-friendly accessories, like cargo liners, seat covers, and harnesses, make traveling with animals more comfortable.
From prepping for a weekend on the Torch River to maintaining your daily driver, our technicians are here to help your Subaru perform at its best, mile after mile. Subaru Express Service handles oil changes, tire rotations, battery tests, and wiper blade replacements on your schedule.
The Outback, Forester, and Crosstrek pair standard all-wheel drive with cargo space for hiking, boating, and snow-covered roads. Wilderness versions add all-terrain tires and extra ground clearance for rougher trails.
No appointment is needed. Just bring your Subaru to our service center for routine maintenance, and every service visit includes a free multi-point inspection and a complimentary car wash.
Subaru builds safety into the basics, from Symmetrical All-Wheel Drive for steady traction to driver assist technology. Owners back that up: in the American Customer Satisfaction Index Automobile Study, they’ve rated Subaru the No. 1 mass-market brand for vehicle safety seven years in a row.*
Stop by Serra Subaru of Traverse City, the Subaru dealer near Rapid City, MI, that makes Subaru ownership feel personal, reliable, and rewarding. Take a test drive or ask about our trade programs. Contact our friendly team to get behind the wheel of your next Subaru!
*Source: American Customer Satisfaction Index
